"World`s Most Valuable Insurance Brand" according to "Global 500" research by Brand Finance, one of the most powerful finance groups in the world, Allianz offers its services as one of the largest global insurance and asset management companies to 88 million customers within more than 70 countries with more than 140,000 employees.
Standing by and supporting its 6 million customers in 81 cities with 2,500 employees, 12 regional management offices, 4,000 agencies, over 2,000 bank branch channels and more than 6,000 contractual firms, Allianz Turkey harbors under its roof Allianz Sigorta, operating in elemental insurance field, Allianz Hayat ve Emeklilik and Allianz Yaşam ve Emeklilik operating in life insurance and pension segments.
The history of Allianz in Turkey goes way back to 1923, and its presence back to 1988. Şark Sigorta, founded by Italian insurance company Riunione Adriatica Di Sicurta on September 1, 1923 entered among Koç Group of Companies at the end of the 51st year after its establishment.
In 1988, Allianz partnered with Şark Sigorta together with the Japanese Tokio Marine insurance company. In 1991, Şark Hayat Sigorta is founded. In 1998, the two companies changed their names as Koç Allianz Sigorta and Koç Allianz Hayat Sigorta respectively and started operating under Allianz Sigorta and Allianz Hayat ve Emeklilik business titles upon takeover of Koç shares by Allianz in 2008. Allianz Group made a new investment in Turkey in 2013 by acquiring Yapı Kredi Sigorta and Yapı Kredi Emeklilik. In October 2013, Yapı Kredi Emeklilik is renamed as Allianz Yaşam ve Emeklilik. In 2014, merging of Allianz Sigorta and Yapı Kredi Sigorta is completed and elemental insurance operations are gathered under Allianz Sigorta roof.
Investments of Allianz Turkey, leader of insurance industry and a powerful financial institution, were not limited only with the foregoing. In 2015, Allianz Turkey moved its head office to Allianz Tower in Istanbul and in 2016 made a decision to make regional investments. Investments by Allianz Group in Turkey since 2008 have reached up to 3.5 billion Turkish Liras with Allianz Campus, the operation center to be opened in İzmir.
Allianz aims to achieve sustainable growth predicated upon customer satisfaction worldwide and also within Turkey and the company`s strategy is based on being the best insurer in customer satisfaction and engagement, being the market leader in life, pension, elemental and health segments in terms of market share and profitability, pioneering new generation insurance with a focus on digitalization, protecting and enhancing the corporate culture based on high performance and cooperation. Allianz Turkey has the mission of protecting customer health and assets acquired over long years and support them and their families in every phase of their lives.
Leading the way in customer and technology oriented new generation insurance, Allianz Turkey has focused on digitalization of business processes in recent years, targeting fast and efficient management of customer requests and expectations. Allianz Turkey continues to support its customers within this period initiated with Digital Transformation Program by offering My Allianz, the Mobile Application providing fast and easy access to customers for policy payments, viewing and monitoring compensation payment processes and details, following up savings for pension, sending quick loss reports for health insurance, increasing contribution share amounts, changing funds and reaching out to physician and nurse support with just a single click. Offering a group of products and services such as Quick Proposal, Online Transactions Center, Online Travel Health Insurance, DigitALL Portal, Allianz Turkey continues to demonstrate within the insurance industry the speed and efficiency introduced in human lives by digitalization.
Including the goal of becoming a social brand improving the society`s life quality among its top priorities while working hard for its customers, the company adopts the motto "Allianz Seninle, İyiliğin Yanında" and continues to break fresh grounds in many areas within the insurance industry which lies upon sustainability principles. Allianz is the only global insurance and pension firm in Turkey signing the Global Compact of the United Nations and the first in signing the UN Women Empowerment Principles (WEPs). Allianz Turkey places emphasis on the activities in sustainability area and continues to put into practice one after another all the actions to be taken for the greater good of the environment, individuals, organizations and the society based on its sustainability strategy. Allianz Turkey Activity Areas - Product range of Allianz Sigorta, operating in elemental insurance products area within Allianz Turkey body, includes motor insurance, private health insurance, home insurance, workplace insurance, travel health insurance, corporate insurance, liability insurance, freight and aviation insurance and agriculture insurance.
Allianz Hayat ve Emeklilik and Allianz Yaşam ve Emeklilik, operating in life insurance and pension segments respectively, offer private pension plans, automatic participation, personal life insurance and corporate life insurance products to their customers.
Industry Leader - Having completed 2017 as the leader of insurance market, Allianz Turkey`s premium and contribution share production in Q1 2018 is realized as 5.2 billion TR, contributing to 480 million TRY of profit according to the consolidated figures of the first three companies. Allianz Turkey protected its market leader position by achieving 2.9 billion TRY premium production and 12.0 percent market share in non-life segments. Allianz Turkey achieved 11 percent market share by growing 29.3 percent with 432 million TRY premium production in life segment and 16.2 percent market share by growing 16.4 percent with 1.17 million participants and 13.6 billion TRY fund amount in private pension segment.